How does sustainability fit into innovation?
Talk presented to Robert Bosch GmbH
We recorded this video for our presentation at Robert Bosch's UX Convention on November 11, 2020.
UN SUSTAINABILITY GOALS:
LIFEBUOY CASE STUDY:
Lawrence, J., Rasche, A., & Kenny, K. (2019). Sustainability as opportunity: Unilever’s sustainable living plan. In Managing Sustainable Business (pp. 435-455). Springer, Dordrecht.
Lifebuoy Arabia. Lifebuoy Ad. https://www.youtube.com/watch?v=PLxpG8FIQbg
Hindustan Unilever. Project Shakti Enhancing Livelihoods. https://www.youtube.com/watch?v=IwBbr0SP3I8
From user to human centered
We have spent the better part of 2020 looking at sustainability and how to include it into our designs from the get-go. When we founded Janska & Mohr in 2019, we spent a lot of time discussing who we were designing for: customers, users, humans ...? As we got deeper into the topic of sustainability it hit us: we may be able to design for users or customers without any regard for sustainability, but as soon as we speak of humans, there is no way around it! And so, here is how we address it.